Code of Ethics

These "Core Values" represent who we are. They provide without question the standard of behavior by which we conduct business. These values are the heart, soul and character of NatureTrailBuilder.com.

HONESTY
Be truthful, accurate, and straightforward.
Be candid and nondeceptive in communication and conduct.

INTEGRITY
Maintain consistency between our beliefs and our behavior—walk the talk!
Have the courage to contend boldly for that which is right and reject firmly that which is wrong.

FAIRNESS
Endeavor to be reasonable, open-minded, impartial, even-handed, and non-discriminatory in all of our dealings.
Genuinely partner and actively collaborate
Maintain, without deviation, an attitude of sincerity, tolerance, consideration, and assistance toward others, regardless of position.

ACCOUNTABILITY
Accept responsibility for our own actions or inactions and those of the individuals we supervise.
Take prompt, constructive steps to correct mistakes or defects.
Promote teamwork by holding one another accountable, rejecting behaviors inconsistent with this Code of Conduct.

CONSIDERATION OF OTHERS
Practice the principle of the Golden Rule.
Respect the dignity, rights, safety, and personal property of others.
Be open to the ideas and the opinions of others.
Exercise patience and remain positive under all circumstances.
Ensure that those whom we supervise are not put in compromising situations.
 
PURSUIT OF EXCELLENCE
Consistently apply diligence, perseverance, attention to detail, and good work habits to ensure high-quality projects and products and excellent customer service.
Build capabilities through continuous learning, coaching, mentoring, and teaching.
Never accept complacency or indifference.
Remain flexible and open to possibilities.

RELIABILITY
Make only realistic commitments and follow through on the commitments we make.
Be prompt and responsive in all business dealings.

CITIZENSHIP
Comply with all governmental laws, rules, and regulations.
Show consideration for the safety and the welfare of everyone, including our natural environment.
Respond to the impact our work has on the natural environment by consistently evaluating and improving our efforts so that our projects and processes work in harmony with the environment.
Cultivate an organization that actively encourages us to be the best of who we are and continuously strives to make a difference in our communities and the world.